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The restaurant is located in part of the space formerly occupied by the Gap on 20th Street and Pennsylvania Avenue. This is the California-based company's fourth D.C. location.
"Many Johnny Rockets locations are located near college campuses, and we get great response from students who respond positively to our classic all-American 'comfort' food including juicy hamburgers, American fries and creamy milkshakes," said Mimi Somerman, the senior vice president of marketing for Johnny Rockets. "Johnny Rockets offers a great location for students to meet up with friends or take a study break."
The restaurant, which has chains worldwide, features hamburgers, malts, jukeboxes and employees dressed in 1950s garb. It will be open from 10:30 a.m. to midnight daily.
Somerman said the company expects most of their customers will be GW students.
"The Foggy Bottom area is a great neighborhood offering a mix of college students, residents and tourists," Somerman said. "While we expect that a majority of our business will come from campus, we believe that our great-tasting hamburgers, all-American decor and fun, lively atmosphere will appeal to a wide variety of guests throughout the area."
Somerman said Johnny Rockets hopes to become a GWorld partner and has already filed the necessary paperwork for the application process.
"If it takes GWorld, I'm down," said Toni Tonioli, a junior. "(Johnny Rockets) is expensive, but if (it) takes GWorld, then it's not real money ... until you run out."
