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Podcasting set to hit the mainstream

by Jeffrey Parker

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In addition to offering increased artistic freedom without Federal Communication Commission controls, Podcasting is beneficial for artists and DJs because it is relatively inexpensive to maintain.

"The distribution is simple, but widespread, and very little hardware is required to reach a huge audience," Randolph said, adding that without the FCC, musicians enjoy greater freedom of speech.

With ever-increasing technological advances and more audiences demanding specific content, some believe podcasting has the potential to revolutionize the way new music is heard.

"Podcasting provides an extremely inexpensive way to send audio to a broad audience base, in an unprecedented way," MacDonald said. "Before podcasting, it took anywhere between 100 to 1,000 times as much money to achieve this reach. Harken back to the early '90s when desktop publishing emerged and revolutionized the entire publishing business. Podcasting is as influential to radio distribution as word-processing is to publishing."

As Indiefeed expands, it is looking for GW volunteers and interns. E-mail Chris@indiefeed.com if interested.
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